The Zico-produced BOYNEXTDOOR are, of the current crop, the act with the biggest hype around them and, while that is likely because of the artist behind them, their debut release felt like it justified that attention. Of the emerging boybands in the last 12 months, only a handful are really doing something exciting and different and executing their individual approaches successfully. It’s by no means bad – but it doesn’t exactly capture the imagination in the same way that rookie girl groups’ releases are doing right now.īOYNEXTDOOR.
Alongside big hooks, you can expect EDM drops and wonky, discordant melodies a wobbly mesh of sounds that feels like it’s about to topple over only to be saved by a juggernaut of a chorus. Much like girl crush was starting to feel like an over-worn, tired concept a little over a year ago, new releases from K-pop boybands have become increasingly predictable. There hasn’t been a year in recent memory where there’s been less hype for the rookie male groups and, while that’s not necessarily a bad thing, it does make how those bands are stepping up in response all the more interesting. It’s a turn of events that is much-deserved and brilliantly exciting to see, but one that puts the previously dominant boybands in the scene’s backseat. In the months since, though, K-pop’s girl groups have shone with refreshing new takes and sounds that thrillingly fall out of step with trends, carving their own path on their own terms. Just over a year ago, NME complained about the over-saturation of the girl crush concept amongst fourth generation girl groups, bemoaning the lack of originality, diversity and excitement within that identity. READ MORE: The 15 best K-pop songs of 2022 – so far.At long last, it feels like the pendulum of attention has resolutely swung in favour of the ladies, and they’re more than justifying that momentum. Girl groups are dominating both live performances and releases, be that NewJeans redefining what it means to be monster rookies or IVE and LE SSERAFIM presenting new, imaginative ways forward for showcasing cool confidence in their songs. Ok so i love the hype house ….It’s no secret that, in the world of K-pop in 2023, most of the scene’s focus is on the women. I can’t believe i used to make jokes about benji going to the hype house and now it’s actually. Hi me and jillian made a wdw hype house :) /6u0jXZQLw8Īs with many TikTok and Instagram stars, Hype House is very popular among younger people, especially fans of members of Hype House before they joined the official collective. Hype House is also increasingly being used as term for any collaborative, theme-focused TikTok account. Still waiting on my invite to the hype house They’re just collab groups for kids from different states or ethnicities or sub groups to meet each other and help each other go viral! Most “houses” say u have to be 12-18 to joinĪs noted, Hype House can be used to refer to the actual mansion in Los Angeles or to the Hype House collaborators and their various social media accounts. In early January 2020, Taylor Lorenz notably reported on the Hype House hype for the New York Times.Īnyway, outside the original Hype House none of the local hype houses have actual houses. These don’t actually have houses and are not affiliated with the Hype House collab. The popularity of Hype House inspired other TikTok and Instagram users to form their own Hype House-inspired groups focused around locations (“Texas Hype House”) or other defining characteristics (“Hound House,” for dogs). Their YouTube channel has nearly 200,000 followers. As of January 2020, the official Hype House TikTok account boasted well over six millions followers, their Instagram over one million. Their TikTok content often features members humorously or artfully lip-syncing and dancing to popular songs. And what do they do? Create content for social media, especially TikTok, and help promote members’ content on their own channels. Including cofounder Petrou, four of the group live in the actual house full-time. Hype House is made up of 19 members, mostly in their late teens or early twenties and very popular on TikTok, YouTube, and Instagram. Hype is slang for “excited,” “exciting,” or “excellent” more generally.
House, in Hype House, refers to the physical house but also the sense of the group as a collaborative body. A post shared by Hype House on at 1:32pm PST
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